Diesel
Diesel
Diesel
Diesel
Loverdose
Loverdose
Loverdose
Loverdose
Context
Released in 2011, the “Loverdose” fragrance is described as a torrid, breathtaking love potion. It's true that Diesel is considered a rebellious, slightly “Borderline” brand that particularly likes to make a statement. “Loverdose” is at once floral, sensual and gourmand.
“Loverdose” tells the story of an absolutely torrid, carnal and, above all, ultra-bewitching passion.
Context
Released in 2011, the “Loverdose” fragrance is described as a torrid, breathtaking love potion. It's true that Diesel is considered a rebellious, slightly “Borderline” brand that particularly likes to make a statement. “Loverdose” is at once floral, sensual and gourmand.
“Loverdose” tells the story of an absolutely torrid, carnal and, above all, ultra-bewitching passion.
Released in 2011, the “Loverdose” fragrance is described as a torrid, breathtaking love potion. It's true that Diesel is considered a rebellious, slightly “Borderline” brand that particularly likes to make a statement. “Loverdose” is at once floral, sensual and gourmand.
“Loverdose” tells the story of an absolutely torrid, carnal and, above all, ultra-bewitching passion.
Released in 2011, the “Loverdose” fragrance is described as a torrid, breathtaking love potion. It's true that Diesel is considered a rebellious, slightly “Borderline” brand that particularly likes to make a statement. “Loverdose” is at once floral, sensual and gourmand.
“Loverdose” tells the story of an absolutely torrid, carnal and, above all, ultra-bewitching passion.
Released in 2011, the “Loverdose” fragrance is described as a torrid, breathtaking love potion. It's true that Diesel is considered a rebellious, slightly “Borderline” brand that particularly likes to make a statement. “Loverdose” is at once floral, sensual and gourmand.
“Loverdose” tells the story of an absolutely torrid, carnal and, above all, ultra-bewitching passion.
Mandate
Highlight the launch of Diesel Loverdose fragrance with a stunt featuring the “Loverdose effect” while sampling the product.
Develop a concept to be shared on social networks.
Solution
In conjunction with the TV campaign, to provide a unique experience in different ways for women who received the Loverdose fragrance sample.
The activity, captured by three hidden cameras, was then broadcast on social media.
12,960
12,960
12,960
12,960
Samples Distributed
20,000
20,000
20,000
20,000
Impressions
185
185
185
185
Women Pranked
Back to Projects
Back to Projects
Mandate
Highlight the launch of Diesel Loverdose fragrance with a stunt featuring the “Loverdose effect” while sampling the product.
Develop a concept to be shared on social networks.
Solution
In conjunction with the TV campaign, to provide a unique experience in different ways for women who received the Loverdose fragrance sample.
The activity, captured by three hidden cameras, was then broadcast on social media.