Dandurand
Dandurand
Dandurand
Dandurand
Point of Sales Activations
Point of Sales Activations
Point of Sales Activations
Point of Sales Activations
Context
Dandurand is a leading wine and spirits agent in Canada, specializing in the import, distribution and marketing of international brands. Founded in 1968, the company today represents over 35 world-renowned producers and is a key player in the Canadian alcoholic beverage market. Thanks to its expertise in marketing and distribution, Dandurand plays a major role in the introduction and growth of prestigious brands in Canada.
Context
Dandurand is a leading wine and spirits agent in Canada, specializing in the import, distribution and marketing of international brands. Founded in 1968, the company today represents over 35 world-renowned producers and is a key player in the Canadian alcoholic beverage market. Thanks to its expertise in marketing and distribution, Dandurand plays a major role in the introduction and growth of prestigious brands in Canada.
Dandurand is a leading wine and spirits agent in Canada, specializing in the import, distribution and marketing of international brands. Founded in 1968, the company today represents over 35 world-renowned producers and is a key player in the Canadian alcoholic beverage market. Thanks to its expertise in marketing and distribution, Dandurand plays a major role in the introduction and growth of prestigious brands in Canada.
Dandurand is a leading wine and spirits agent in Canada, specializing in the import, distribution and marketing of international brands. Founded in 1968, the company today represents over 35 world-renowned producers and is a key player in the Canadian alcoholic beverage market. Thanks to its expertise in marketing and distribution, Dandurand plays a major role in the introduction and growth of prestigious brands in Canada.
Dandurand is a leading wine and spirits agent in Canada, specializing in the import, distribution and marketing of international brands. Founded in 1968, the company today represents over 35 world-renowned producers and is a key player in the Canadian alcoholic beverage market. Thanks to its expertise in marketing and distribution, Dandurand plays a major role in the introduction and growth of prestigious brands in Canada.
Mandate
Introduce consumers to the various products distributed by Dandurand to stimulate immediate sales.
Stand out from the competition and educate consumers about the various products represented by Dandurand.
Help consolidate Dandurand's commercial relationship with the SAQ.
Reach specific audiences based on the promoted brands worked on (SAQ customers, specific profiles, etc.).
Solution
Deploy promotional areas in keeping with the chosen themes to showcase selected Dandurand products.
Offer food and alcohol pairings.
Create recipes to accompany the tastings.
Communicate in-store discounts and incentives.
Set up mobile media display campaigns (smartphone, PC and iPad) to reach the desired target.
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Mandate
Introduce consumers to the various products distributed by Dandurand to stimulate immediate sales.
Stand out from the competition and educate consumers about the various products represented by Dandurand.
Help consolidate Dandurand's commercial relationship with the SAQ.
Reach specific audiences based on the promoted brands worked on (SAQ customers, specific profiles, etc.).
Solution
Deploy promotional areas in keeping with the chosen themes to showcase selected Dandurand products.
Offer food and alcohol pairings.
Create recipes to accompany the tastings.
Communicate in-store discounts and incentives.
Set up mobile media display campaigns (smartphone, PC and iPad) to reach the desired target.