IGA
IGA
IGA
IGA
Coupe Charles-Bruneau
Coupe Charles-Bruneau
Coupe Charles-Bruneau
Coupe Charles-Bruneau
Context
Come and play for the cause! The Charles-Bruneau Cup is a friendly deck hockey tournament benefiting the Charles-Bruneau Foundation. Proceeds go directly to providing a healthy future for the 2,000 children diagnosed with cancer each year in Quebec.
Context
Come and play for the cause! The Charles-Bruneau Cup is a friendly deck hockey tournament benefiting the Charles-Bruneau Foundation. Proceeds go directly to providing a healthy future for the 2,000 children diagnosed with cancer each year in Quebec.
Come and play for the cause! The Charles-Bruneau Cup is a friendly deck hockey tournament benefiting the Charles-Bruneau Foundation. Proceeds go directly to providing a healthy future for the 2,000 children diagnosed with cancer each year in Quebec.
Come and play for the cause! The Charles-Bruneau Cup is a friendly deck hockey tournament benefiting the Charles-Bruneau Foundation. Proceeds go directly to providing a healthy future for the 2,000 children diagnosed with cancer each year in Quebec.
Come and play for the cause! The Charles-Bruneau Cup is a friendly deck hockey tournament benefiting the Charles-Bruneau Foundation. Proceeds go directly to providing a healthy future for the 2,000 children diagnosed with cancer each year in Quebec.
Mandate
Actively participate in sponsoring the Charles Bruneau Cup (deck hockey tournaments).
Create a food zone for participants and their families throughout the day.
Reinforce IGA's perception of community involvement.
Increase awareness of products offered in Sobeys banners:
Ready to eat / It's ready
Rachelle Béry / Voisin offer
Révélations products.
Solution
Create and design a food court inspired by the “Hall of Fame” team, paying tribute to past and present participants.
Arrange the allocated space to facilitate food and bar service to all players and spectators.
Indoor and outdoor lounge area
Presence of the Revelations Foodtuck
VIP area
Integration of Sobeys brand concessions (IGA, Rachelle Béry, Voisin, JohnVince and Compliments).
Offer a turnkey service including ideation, area design, production, assembly/disassembly, staff recruitment and management, supervision, inventory management, overall logistics and strategic recommendations.
1,2M$
1,2M$
1,2M$
1,2M$
Collected for the Foundation
900
900
900
900
Participants Gathered
47
47
47
47
Teams Participated
Back to Projects
Back to Projects
Mandate
Actively participate in sponsoring the Charles Bruneau Cup (deck hockey tournaments).
Create a food zone for participants and their families throughout the day.
Reinforce IGA's perception of community involvement.
Increase awareness of products offered in Sobeys banners:
Ready to eat / It's ready
Rachelle Béry / Voisin offer
Révélations products.
Solution
Create and design a food court inspired by the “Hall of Fame” team, paying tribute to past and present participants.
Arrange the allocated space to facilitate food and bar service to all players and spectators.
Indoor and outdoor lounge area
Presence of the Revelations Foodtuck
VIP area
Integration of Sobeys brand concessions (IGA, Rachelle Béry, Voisin, JohnVince and Compliments).
Offer a turnkey service including ideation, area design, production, assembly/disassembly, staff recruitment and management, supervision, inventory management, overall logistics and strategic recommendations.