Couche-tard
Couche-tard
Couche-tard
Couche-tard
360 Tour
360 Tour
360 Tour
360 Tour
Context
Founded in Quebec in 1980, Couche-Tard has grown into one of the largest convenience store chains in the world. Known for its accessibility, extended opening hours, and fast service, the company offers a wide range of products, from snacks and beverages to everyday essentials.
Context
Founded in Quebec in 1980, Couche-Tard has grown into one of the largest convenience store chains in the world. Known for its accessibility, extended opening hours, and fast service, the company offers a wide range of products, from snacks and beverages to everyday essentials.
Founded in Quebec in 1980, Couche-Tard has grown into one of the largest convenience store chains in the world. Known for its accessibility, extended opening hours, and fast service, the company offers a wide range of products, from snacks and beverages to everyday essentials.
Founded in Quebec in 1980, Couche-Tard has grown into one of the largest convenience store chains in the world. Known for its accessibility, extended opening hours, and fast service, the company offers a wide range of products, from snacks and beverages to everyday essentials.
Founded in Quebec in 1980, Couche-Tard has grown into one of the largest convenience store chains in the world. Known for its accessibility, extended opening hours, and fast service, the company offers a wide range of products, from snacks and beverages to everyday essentials.
Mandate
Highlight Couche-Tard's positioning of "Always Close" at major Montréal events by providing a unique experience to festival-goers.
Solution
Deploy mobile conveniant stores at the event sites to sell sought-after products to festival-goers.
Set up a Couche-Tard dome allowing visitors to participate in the 360-degree energy activity using cutting-edge technology.
Organize a contest allowing participants to win several prizes, generate in-store visits, and develop a comic book for future promotions.
Offer samples from the tour partners.
9
9
9
9
Major Events
26
26
26
26
Activation Days
+800K
+800K
+800K
+800K
Impressions
Back to Projects
Back to Projects
Mandate
Highlight Couche-Tard's positioning of "Always Close" at major Montréal events by providing a unique experience to festival-goers.
Solution
Deploy mobile conveniant stores at the event sites to sell sought-after products to festival-goers.
Set up a Couche-Tard dome allowing visitors to participate in the 360-degree energy activity using cutting-edge technology.
Organize a contest allowing participants to win several prizes, generate in-store visits, and develop a comic book for future promotions.
Offer samples from the tour partners.