Couche-tard
Couche-tard
Couche-tard
Couche-tard
Stunt Café
Stunt Café
Stunt Café
Stunt Café
Context
The perceived quality of convenience-store coffee remains an obstacle for many consumers, who often associate it with a standardized, unrefined product. Yet Couche-Tard's coffee, made from always-fresh beans, is ground and brewed one cup at a time, in an ultra-sophisticated machine. In a hurry to get back on the road? Your coffee is ready in seconds. Say goodbye to reheated filter coffee.
Context
The perceived quality of convenience-store coffee remains an obstacle for many consumers, who often associate it with a standardized, unrefined product. Yet Couche-Tard's coffee, made from always-fresh beans, is ground and brewed one cup at a time, in an ultra-sophisticated machine. In a hurry to get back on the road? Your coffee is ready in seconds. Say goodbye to reheated filter coffee.
The perceived quality of convenience-store coffee remains an obstacle for many consumers, who often associate it with a standardized, unrefined product. Yet Couche-Tard's coffee, made from always-fresh beans, is ground and brewed one cup at a time, in an ultra-sophisticated machine. In a hurry to get back on the road? Your coffee is ready in seconds. Say goodbye to reheated filter coffee.
The perceived quality of convenience-store coffee remains an obstacle for many consumers, who often associate it with a standardized, unrefined product. Yet Couche-Tard's coffee, made from always-fresh beans, is ground and brewed one cup at a time, in an ultra-sophisticated machine. In a hurry to get back on the road? Your coffee is ready in seconds. Say goodbye to reheated filter coffee.
The perceived quality of convenience-store coffee remains an obstacle for many consumers, who often associate it with a standardized, unrefined product. Yet Couche-Tard's coffee, made from always-fresh beans, is ground and brewed one cup at a time, in an ultra-sophisticated machine. In a hurry to get back on the road? Your coffee is ready in seconds. Say goodbye to reheated filter coffee.
Mandate
Changing perceptions of convenience store coffee quality.
Position the diversity of coffees available at Couche-Tard, and especially their quality.
Encourage visits to Couche-tard.
Solution
Create a stunt featuring a fake coffee brand.
Sample the fake brand's coffee and get feedback from passers-by.
Playfully reveal that the sampled coffee was actually Couche-Tard.
Film and showcase consumer reactions and comments.
Edit several versions of the resulting video and share them on social media (Tiktok, Instagram, Facebook).
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Mandate
Changing perceptions of convenience store coffee quality.
Position the diversity of coffees available at Couche-Tard, and especially their quality.
Encourage visits to Couche-tard.
Solution
Create a stunt featuring a fake coffee brand.
Sample the fake brand's coffee and get feedback from passers-by.
Playfully reveal that the sampled coffee was actually Couche-Tard.
Film and showcase consumer reactions and comments.
Edit several versions of the resulting video and share them on social media (Tiktok, Instagram, Facebook).