Couche-tard
Couche-tard
Couche-tard
Couche-tard
Sloche
Sloche
Sloche
Sloche
Context
Quebec's favorite Sloche is still as refreshing as it was on its first day. The irreverent flavors that made it famous are still the talk of the town 15 years later! This year's Sloche was so tempting that even the creatures were snapping it up.
Context
Quebec's favorite Sloche is still as refreshing as it was on its first day. The irreverent flavors that made it famous are still the talk of the town 15 years later! This year's Sloche was so tempting that even the creatures were snapping it up.
Quebec's favorite Sloche is still as refreshing as it was on its first day. The irreverent flavors that made it famous are still the talk of the town 15 years later! This year's Sloche was so tempting that even the creatures were snapping it up.
Quebec's favorite Sloche is still as refreshing as it was on its first day. The irreverent flavors that made it famous are still the talk of the town 15 years later! This year's Sloche was so tempting that even the creatures were snapping it up.
Quebec's favorite Sloche is still as refreshing as it was on its first day. The irreverent flavors that made it famous are still the talk of the town 15 years later! This year's Sloche was so tempting that even the creatures were snapping it up.
Mandate
Inform consumers that Couche-Tard Sloche is on sale exclusively at La Ronde. This year's theme was: “Drink it before they do”.
Encourage young people to create specific content on social media.
Increase in-store sales of Sloche.
Solution
Creation of a promotional area at La Ronde including:
An interactive game to win in-store coupons.
A video creation area where the creatures come to life.
1
1
1
1
Activation Days
1 350
1 350
1 350
1 350
Photobooth Participants
5 593
5 593
5 593
5 593
Distributed Coupons
Back to Projects
Back to Projects
Mandate
Inform consumers that Couche-Tard Sloche is on sale exclusively at La Ronde. This year's theme was: “Drink it before they do”.
Encourage young people to create specific content on social media.
Increase in-store sales of Sloche.
Solution
Creation of a promotional area at La Ronde including:
An interactive game to win in-store coupons.
A video creation area where the creatures come to life.