Couche-tard
Couche-tard
Couche-tard
Couche-tard
Les beaux 4 heures
Les beaux 4 heures
Les beaux 4 heures
Les beaux 4 heures
Context
Les Beaux 4 Heures de Martin Matte is a charity event organized by the Martin Matte Foundation, which aims to support people living with traumatic brain injury or physical disabilities. The event, in the form of a skiing challenge, brings together participants, celebrities and donors to raise funds to finance projects and resources to improve the quality of life of beneficiaries. The initiative reflects the commitment of comedian Martin Matte, whose brother suffered a traumatic brain injury, to raising awareness and mobilizing the public for this cause.
Context
Les Beaux 4 Heures de Martin Matte is a charity event organized by the Martin Matte Foundation, which aims to support people living with traumatic brain injury or physical disabilities. The event, in the form of a skiing challenge, brings together participants, celebrities and donors to raise funds to finance projects and resources to improve the quality of life of beneficiaries. The initiative reflects the commitment of comedian Martin Matte, whose brother suffered a traumatic brain injury, to raising awareness and mobilizing the public for this cause.
Les Beaux 4 Heures de Martin Matte is a charity event organized by the Martin Matte Foundation, which aims to support people living with traumatic brain injury or physical disabilities. The event, in the form of a skiing challenge, brings together participants, celebrities and donors to raise funds to finance projects and resources to improve the quality of life of beneficiaries. The initiative reflects the commitment of comedian Martin Matte, whose brother suffered a traumatic brain injury, to raising awareness and mobilizing the public for this cause.
Les Beaux 4 Heures de Martin Matte is a charity event organized by the Martin Matte Foundation, which aims to support people living with traumatic brain injury or physical disabilities. The event, in the form of a skiing challenge, brings together participants, celebrities and donors to raise funds to finance projects and resources to improve the quality of life of beneficiaries. The initiative reflects the commitment of comedian Martin Matte, whose brother suffered a traumatic brain injury, to raising awareness and mobilizing the public for this cause.
Les Beaux 4 Heures de Martin Matte is a charity event organized by the Martin Matte Foundation, which aims to support people living with traumatic brain injury or physical disabilities. The event, in the form of a skiing challenge, brings together participants, celebrities and donors to raise funds to finance projects and resources to improve the quality of life of beneficiaries. The initiative reflects the commitment of comedian Martin Matte, whose brother suffered a traumatic brain injury, to raising awareness and mobilizing the public for this cause.
Mandate
Ensure Couche-Tard's presence at the Beaux 4 heures event.
Organize fun activities to entertain participants.
Encourage in-store visits
Solution
Deploy a large-scale promotional area at Sommet Saint Sauveur, including various sections such as:
A bar area with coffee and hot chocolate.
A warm-up area with fireplace and marshmallow toasting.
A game zone where you can win treats.
A relaxing après-ski lounge.
Pre-stamped loyalty cards so that participants can obtain a free beverage of their choice in store.
$755K
$755K
$755K
$755K
Amount raised
700
700
700
700
Participants
500
500
500
500
Hot beverages served
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Mandate
Ensure Couche-Tard's presence at the Beaux 4 heures event.
Organize fun activities to entertain participants.
Encourage in-store visits
Solution
Deploy a large-scale promotional area at Sommet Saint Sauveur, including various sections such as:
A bar area with coffee and hot chocolate.
A warm-up area with fireplace and marshmallow toasting.
A game zone where you can win treats.
A relaxing après-ski lounge.
Pre-stamped loyalty cards so that participants can obtain a free beverage of their choice in store.