Clarins
Clarins
Clarins
Clarins
The Refreshing Bubble
The Refreshing Bubble
The Refreshing Bubble
The Refreshing Bubble
Context
For the launch of the MyClarins range, the brand wanted to rejuvenate its image by making itself known among 18-25 year-olds.
In keeping with the products' refreshing, vegan attributes, it wanted to create a strong impact with a dazzling environment perfectly suited to its target audience.
Context
For the launch of the MyClarins range, the brand wanted to rejuvenate its image by making itself known among 18-25 year-olds.
In keeping with the products' refreshing, vegan attributes, it wanted to create a strong impact with a dazzling environment perfectly suited to its target audience.
For the launch of the MyClarins range, the brand wanted to rejuvenate its image by making itself known among 18-25 year-olds.
In keeping with the products' refreshing, vegan attributes, it wanted to create a strong impact with a dazzling environment perfectly suited to its target audience.
For the launch of the MyClarins range, the brand wanted to rejuvenate its image by making itself known among 18-25 year-olds.
In keeping with the products' refreshing, vegan attributes, it wanted to create a strong impact with a dazzling environment perfectly suited to its target audience.
For the launch of the MyClarins range, the brand wanted to rejuvenate its image by making itself known among 18-25 year-olds.
In keeping with the products' refreshing, vegan attributes, it wanted to create a strong impact with a dazzling environment perfectly suited to its target audience.
Mandate
Leverage Clarins' Osheaga sponsorship to reach a young target consumers for the launch of the MyClarins range.
Create a memorable experience in line with the “refreshment” concept.
Target festival attending customers through an interactive activation.
Solution
Deploy a giant air-conditioned bubble featuring various refreshing experiences: Air-conditioned area, misters, flavoured slush, and cool water with fruit.
Offer samples and promotional items to all festival-goers visiting the promotional area so as to interact with as many women as possible.
Immortalize the festival-goers' experience with an original “photobooth” in a refreshing and fun zone.
Take advantage of this sponsorship to create and generate content on social media and contribute to the brand's visibility.
25K
25K
25K
25K
Visitors
3K
3K
3K
3K
Gifts
30K
30K
30K
30K
Social Media Likes
Back to Projects
Back to Projects
Mandate
Leverage Clarins' Osheaga sponsorship to reach a young target consumers for the launch of the MyClarins range.
Create a memorable experience in line with the “refreshment” concept.
Target festival attending customers through an interactive activation.
Solution
Deploy a giant air-conditioned bubble featuring various refreshing experiences: Air-conditioned area, misters, flavoured slush, and cool water with fruit.
Offer samples and promotional items to all festival-goers visiting the promotional area so as to interact with as many women as possible.
Immortalize the festival-goers' experience with an original “photobooth” in a refreshing and fun zone.
Take advantage of this sponsorship to create and generate content on social media and contribute to the brand's visibility.