City of Laval
City of Laval
City of Laval
City of Laval
Tree Planting Initiative
Tree Planting Initiative
Tree Planting Initiative
Tree Planting Initiative
Context
To improve its resilience in the face of climate change and combat urban heat islands, Ville de Laval needs to increase its canopy - the forest cover formed by the tops of trees. Between 2023 and 2025, Ville de Laval aims to plant 15,000 trees on its properties and public rights-of-way. It also hopes to contribute to the planting of 15,000 trees on private land during the same period.
Context
To improve its resilience in the face of climate change and combat urban heat islands, Ville de Laval needs to increase its canopy - the forest cover formed by the tops of trees. Between 2023 and 2025, Ville de Laval aims to plant 15,000 trees on its properties and public rights-of-way. It also hopes to contribute to the planting of 15,000 trees on private land during the same period.
To improve its resilience in the face of climate change and combat urban heat islands, Ville de Laval needs to increase its canopy - the forest cover formed by the tops of trees. Between 2023 and 2025, Ville de Laval aims to plant 15,000 trees on its properties and public rights-of-way. It also hopes to contribute to the planting of 15,000 trees on private land during the same period.
To improve its resilience in the face of climate change and combat urban heat islands, Ville de Laval needs to increase its canopy - the forest cover formed by the tops of trees. Between 2023 and 2025, Ville de Laval aims to plant 15,000 trees on its properties and public rights-of-way. It also hopes to contribute to the planting of 15,000 trees on private land during the same period.
To improve its resilience in the face of climate change and combat urban heat islands, Ville de Laval needs to increase its canopy - the forest cover formed by the tops of trees. Between 2023 and 2025, Ville de Laval aims to plant 15,000 trees on its properties and public rights-of-way. It also hopes to contribute to the planting of 15,000 trees on private land during the same period.
Mandate
In connection with Ville de Laval's green initiatives, design an activation highlighting the benefits of the tree planting program.
Solution
Conceptualize a promotional area resembling a cool oasis featuring :
Trees available in the program, so that citizens can see their variety and beauty.
A lounge to relax and catch your breath.
A photo exhibit to communicate key messages.
A children's zone offering a fun group activity while enabling adults to receive program information and register directly on site via iPads or QR codes.
Friendly, well-informed ambassadors.
3
3
3
3
Unique Activations
2,000
2,000
2,000
2,000
Interactions
4
4
4
4
Months of the Program's Duration
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Mandate
In connection with Ville de Laval's green initiatives, design an activation highlighting the benefits of the tree planting program.
Solution
Conceptualize a promotional area resembling a cool oasis featuring :
Trees available in the program, so that citizens can see their variety and beauty.
A lounge to relax and catch your breath.
A photo exhibit to communicate key messages.
A children's zone offering a fun group activity while enabling adults to receive program information and register directly on site via iPads or QR codes.
Friendly, well-informed ambassadors.