Chic Choc
Chic Choc
Chic Choc
Chic Choc
Saint-Tite Western Festival
Saint-Tite Western Festival
Saint-Tite Western Festival
Saint-Tite Western Festival
Context
Chic Choc is a unique spiced rum inspired by Quebec's wilderness. Infused with boreal spices such as dune pepper and traveller's comptonia, it reveals warm aromas of caramel, cinnamon and woody spices, offering a gourmet and original tasting experience. Launched by Domaine Pinnacle, it is part of the Ungava Ltd. spirits group.
Context
Chic Choc is a unique spiced rum inspired by Quebec's wilderness. Infused with boreal spices such as dune pepper and traveller's comptonia, it reveals warm aromas of caramel, cinnamon and woody spices, offering a gourmet and original tasting experience. Launched by Domaine Pinnacle, it is part of the Ungava Ltd. spirits group.
Chic Choc is a unique spiced rum inspired by Quebec's wilderness. Infused with boreal spices such as dune pepper and traveller's comptonia, it reveals warm aromas of caramel, cinnamon and woody spices, offering a gourmet and original tasting experience. Launched by Domaine Pinnacle, it is part of the Ungava Ltd. spirits group.
Chic Choc is a unique spiced rum inspired by Quebec's wilderness. Infused with boreal spices such as dune pepper and traveller's comptonia, it reveals warm aromas of caramel, cinnamon and woody spices, offering a gourmet and original tasting experience. Launched by Domaine Pinnacle, it is part of the Ungava Ltd. spirits group.
Chic Choc is a unique spiced rum inspired by Quebec's wilderness. Infused with boreal spices such as dune pepper and traveller's comptonia, it reveals warm aromas of caramel, cinnamon and woody spices, offering a gourmet and original tasting experience. Launched by Domaine Pinnacle, it is part of the Ungava Ltd. spirits group.
Mandate
Bring the Chic Choc brand to life at the St-Tite Western Festival
Encourage visitors to buy Chic Choc brand ready-to-drink beverages available at the festival.
Showcase the variety of Chic Choc rums.
Solution
Imagine, create, and produce a unique terrace featuring the “Chic Choc” bear.
A giant Chic Choc banner featuring the bear and mountains.
Bear claw markings on picnic tables.
Umbrellas in product colors.
Presence of a mixologist and weekend entertainment.
Contest to win a cocktail workshop at the distillery, Sepaq cards, etc.
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Contest Participants
600
600
600
600
Tastings
Back to Projects
Back to Projects
Mandate
Bring the Chic Choc brand to life at the St-Tite Western Festival
Encourage visitors to buy Chic Choc brand ready-to-drink beverages available at the festival.
Showcase the variety of Chic Choc rums.
Solution
Imagine, create, and produce a unique terrace featuring the “Chic Choc” bear.
A giant Chic Choc banner featuring the bear and mountains.
Bear claw markings on picnic tables.
Umbrellas in product colors.
Presence of a mixologist and weekend entertainment.
Contest to win a cocktail workshop at the distillery, Sepaq cards, etc.