MOJ
MOJ
MOJ
MOJ
Canadiens
Canadiens
Canadiens
Canadiens
Context
Experience sports differently with Mise-o-jeu, the sports betting platform offered by Loto-Québec. It enables Quebecers to bet legally on various sporting events: hockey, soccer, basketball and many other sports. It offers different types of bets, such as single, combined and live bets.
Context
Experience sports differently with Mise-o-jeu, the sports betting platform offered by Loto-Québec. It enables Quebecers to bet legally on various sporting events: hockey, soccer, basketball and many other sports. It offers different types of bets, such as single, combined and live bets.
Experience sports differently with Mise-o-jeu, the sports betting platform offered by Loto-Québec. It enables Quebecers to bet legally on various sporting events: hockey, soccer, basketball and many other sports. It offers different types of bets, such as single, combined and live bets.
Experience sports differently with Mise-o-jeu, the sports betting platform offered by Loto-Québec. It enables Quebecers to bet legally on various sporting events: hockey, soccer, basketball and many other sports. It offers different types of bets, such as single, combined and live bets.
Experience sports differently with Mise-o-jeu, the sports betting platform offered by Loto-Québec. It enables Quebecers to bet legally on various sporting events: hockey, soccer, basketball and many other sports. It offers different types of bets, such as single, combined and live bets.
Mandate
Leverage the Mise-o-jeu (MOJ) sponsorship during Montreal Canadiens games.
Educate consumers on how to use the MOJ platform.
Create a unique experience in line with the “EVERYTHING GETS PLAYED HERE” theme.
Solution
Deploy a branded area allowing Fans to :
Learn more about the sports betting available via MOJ.
Create a MOJ account directly via QR onsite.
Place bets via the mobile sales kiosk.
Develop a unique activation for CH home games, based on the “EVERYTHING GETS PLAYED HERE” concept.
Fans are invited, alone or in groups, to cheer on their team to show that they are true Fans.
The activity takes place in a soundproof “box” equipped with a touch screen allowing contest entry, pre-recorder CH players messages and recorded cheers and a decibel gauge.
The participant's recording is emailed to them.
To encourage participation, a $100 gift card to Tricolore Sports is drawn at each game.
15
15
15
15
Home Games Activated
350
350
350
350
Registered Participations
7,500
7,500
7,500
7,500
Interactions
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Mandate
Leverage the Mise-o-jeu (MOJ) sponsorship during Montreal Canadiens games.
Educate consumers on how to use the MOJ platform.
Create a unique experience in line with the “EVERYTHING GETS PLAYED HERE” theme.
Solution
Deploy a branded area allowing Fans to :
Learn more about the sports betting available via MOJ.
Create a MOJ account directly via QR onsite.
Place bets via the mobile sales kiosk.
Develop a unique activation for CH home games, based on the “EVERYTHING GETS PLAYED HERE” concept.
Fans are invited, alone or in groups, to cheer on their team to show that they are true Fans.
The activity takes place in a soundproof “box” equipped with a touch screen allowing contest entry, pre-recorder CH players messages and recorded cheers and a decibel gauge.
The participant's recording is emailed to them.
To encourage participation, a $100 gift card to Tricolore Sports is drawn at each game.