Campo Viejo
Campo Viejo
Campo Viejo
Campo Viejo
Campo Viejo X Laurent Dagenais - SAQ
Campo Viejo X Laurent Dagenais - SAQ
Campo Viejo X Laurent Dagenais - SAQ
Campo Viejo X Laurent Dagenais - SAQ
Context
In sun-drenched terroirs, Campo Viejo embodies the perfect alliance between tradition and innovation, where each bottle is a legacy of know-how handed down from generation to generation. With a deep value placed on quality and authenticity, the brand aspires to conquer the discerning palates of the North American market.
Context
In sun-drenched terroirs, Campo Viejo embodies the perfect alliance between tradition and innovation, where each bottle is a legacy of know-how handed down from generation to generation. With a deep value placed on quality and authenticity, the brand aspires to conquer the discerning palates of the North American market.
In sun-drenched terroirs, Campo Viejo embodies the perfect alliance between tradition and innovation, where each bottle is a legacy of know-how handed down from generation to generation. With a deep value placed on quality and authenticity, the brand aspires to conquer the discerning palates of the North American market.
In sun-drenched terroirs, Campo Viejo embodies the perfect alliance between tradition and innovation, where each bottle is a legacy of know-how handed down from generation to generation. With a deep value placed on quality and authenticity, the brand aspires to conquer the discerning palates of the North American market.
In sun-drenched terroirs, Campo Viejo embodies the perfect alliance between tradition and innovation, where each bottle is a legacy of know-how handed down from generation to generation. With a deep value placed on quality and authenticity, the brand aspires to conquer the discerning palates of the North American market.
Mandate
Leverage the existing communication campaign between renowned culinary influencer Laurent Dagenais and Campo Viejo:
Using an innovative concept reflecting the brand's warm and friendly spirit, to be implemented in an exclusive SAQ store;
By creating a festive space in the SAQ, designed to entice consumers to discover and taste a food and wine pairing.
Solution
To support Laurent's vision of the values Campo Viejo aspires to share, namely "savoring life to the fullest, one tasty bite at a time", we:
Communicated the event in advance in participating SAQ llocations.
Created excitement by offering Laurent Dagenais' book "TOUJOURS FAIM" to the first 100 visitors.
Coordinated Laurent Dagenais' presence at the events to sign his book and take souvenir photos with customers.
Encouraged the purchase of wines by proposing a tasting and an exclusive offer.
120
120
120
120
Bottles Sold
100
100
100
100
Books Gifted
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Mandate
Leverage the existing communication campaign between renowned culinary influencer Laurent Dagenais and Campo Viejo:
Using an innovative concept reflecting the brand's warm and friendly spirit, to be implemented in an exclusive SAQ store;
By creating a festive space in the SAQ, designed to entice consumers to discover and taste a food and wine pairing.
Solution
To support Laurent's vision of the values Campo Viejo aspires to share, namely "savoring life to the fullest, one tasty bite at a time", we:
Communicated the event in advance in participating SAQ llocations.
Created excitement by offering Laurent Dagenais' book "TOUJOURS FAIM" to the first 100 visitors.
Coordinated Laurent Dagenais' presence at the events to sign his book and take souvenir photos with customers.
Encouraged the purchase of wines by proposing a tasting and an exclusive offer.