Boréale
Boréale
Boréale
Boréale
The Boréale 5 @ 7
The Boréale 5 @ 7
The Boréale 5 @ 7
The Boréale 5 @ 7
Context
Boréale is a Canadian craft brewery that embodies the spirit of nature and conviviality. Founded by passionate friends, it offers a range of authentic beers, including the iconic Boréale Blonde. Committed to sustainable practices, the brewery is a meeting place where people share stories around the unique taste of its beers. Boréale represents the very essence of Canada in a few sips.
Context
Boréale is a Canadian craft brewery that embodies the spirit of nature and conviviality. Founded by passionate friends, it offers a range of authentic beers, including the iconic Boréale Blonde. Committed to sustainable practices, the brewery is a meeting place where people share stories around the unique taste of its beers. Boréale represents the very essence of Canada in a few sips.
Boréale is a Canadian craft brewery that embodies the spirit of nature and conviviality. Founded by passionate friends, it offers a range of authentic beers, including the iconic Boréale Blonde. Committed to sustainable practices, the brewery is a meeting place where people share stories around the unique taste of its beers. Boréale represents the very essence of Canada in a few sips.
Boréale is a Canadian craft brewery that embodies the spirit of nature and conviviality. Founded by passionate friends, it offers a range of authentic beers, including the iconic Boréale Blonde. Committed to sustainable practices, the brewery is a meeting place where people share stories around the unique taste of its beers. Boréale represents the very essence of Canada in a few sips.
Boréale is a Canadian craft brewery that embodies the spirit of nature and conviviality. Founded by passionate friends, it offers a range of authentic beers, including the iconic Boréale Blonde. Committed to sustainable practices, the brewery is a meeting place where people share stories around the unique taste of its beers. Boréale represents the very essence of Canada in a few sips.
Mandate
Promote Boréale's Artisan Series products to increase their visibility, encourage tasting and purchase among the target audience.
Assure that all marketing initiatives remain true to Boréale's positioning, guaranteeing brand consistency and relevance in the minds of consumers.
Evaluate the impact of promotional activities in the field by measuring results and adjusting strategies based on real time feedback.
Solution
Offer companies the opportunity to welcome the Boréale team directly to their workplace and offer a turnkey 5@7 (happy hour) style service to their employees.
Send the Boréale team to businesses in the Greater Montreal area (bar, servers and bites).
Set up a data collection process to enable targeted, personalized follow-ups at a later date.
20
20
20
20
Businesses Visited
1,600
1,600
1,600
1,600
Interactions
2,500
2,500
2,500
2,500
Tastings
Back to Projects
Back to Projects
Mandate
Promote Boréale's Artisan Series products to increase their visibility, encourage tasting and purchase among the target audience.
Assure that all marketing initiatives remain true to Boréale's positioning, guaranteeing brand consistency and relevance in the minds of consumers.
Evaluate the impact of promotional activities in the field by measuring results and adjusting strategies based on real time feedback.
Solution
Offer companies the opportunity to welcome the Boréale team directly to their workplace and offer a turnkey 5@7 (happy hour) style service to their employees.
Send the Boréale team to businesses in the Greater Montreal area (bar, servers and bites).
Set up a data collection process to enable targeted, personalized follow-ups at a later date.