Bixi
Bixi
Bixi
Bixi
Free Sundays
Free Sundays
Free Sundays
Free Sundays
Context
BIXI, a small Montreal-based company, started out with a bold ambition: to revolutionize urban transportation with its bike-sharing system. Today, BIXI continues to grow, embodying a global movement for greener, healthier and more connected cities. Today, BIXI has 11,000 bikes (including 2,600 electric BIXI bikes) and over 900 stations throughout Montreal, as well as in Laval, Longueuil, Boucherville, Terrebonne, Sainte-Julie, Westmount, Town of Mount Royal and Montreal East, available to its customers - even in winter!
Context
BIXI, a small Montreal-based company, started out with a bold ambition: to revolutionize urban transportation with its bike-sharing system. Today, BIXI continues to grow, embodying a global movement for greener, healthier and more connected cities. Today, BIXI has 11,000 bikes (including 2,600 electric BIXI bikes) and over 900 stations throughout Montreal, as well as in Laval, Longueuil, Boucherville, Terrebonne, Sainte-Julie, Westmount, Town of Mount Royal and Montreal East, available to its customers - even in winter!
BIXI, a small Montreal-based company, started out with a bold ambition: to revolutionize urban transportation with its bike-sharing system. Today, BIXI continues to grow, embodying a global movement for greener, healthier and more connected cities. Today, BIXI has 11,000 bikes (including 2,600 electric BIXI bikes) and over 900 stations throughout Montreal, as well as in Laval, Longueuil, Boucherville, Terrebonne, Sainte-Julie, Westmount, Town of Mount Royal and Montreal East, available to its customers - even in winter!
BIXI, a small Montreal-based company, started out with a bold ambition: to revolutionize urban transportation with its bike-sharing system. Today, BIXI continues to grow, embodying a global movement for greener, healthier and more connected cities. Today, BIXI has 11,000 bikes (including 2,600 electric BIXI bikes) and over 900 stations throughout Montreal, as well as in Laval, Longueuil, Boucherville, Terrebonne, Sainte-Julie, Westmount, Town of Mount Royal and Montreal East, available to its customers - even in winter!
BIXI, a small Montreal-based company, started out with a bold ambition: to revolutionize urban transportation with its bike-sharing system. Today, BIXI continues to grow, embodying a global movement for greener, healthier and more connected cities. Today, BIXI has 11,000 bikes (including 2,600 electric BIXI bikes) and over 900 stations throughout Montreal, as well as in Laval, Longueuil, Boucherville, Terrebonne, Sainte-Julie, Westmount, Town of Mount Royal and Montreal East, available to its customers - even in winter!
Mandate
Position the brand as a must-have for those seeking mobility solutions in the city.
Demonstrate BIXI's ease of use to encourage people to try the service.
Inform users about the advantages of BIXI, the different subscriptions available and the range of stations available in Greater Montreal.
Solution
Introducing BIXI Free Sundays, offering free trials, attractive rewards and exclusive events for customers, increasing engagement and interest in the service.
Offer a valet service at high-traffic stations during major events to facilitate bike drop-off for festival-goers.
Generate brand engagement by offering entertaining activities in Montreal parks.
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Activations
55k
55k
55k
55k
Interactions
6k
6k
6k
6k
Rewards Distributed
Back to Projects
Back to Projects
Mandate
Position the brand as a must-have for those seeking mobility solutions in the city.
Demonstrate BIXI's ease of use to encourage people to try the service.
Inform users about the advantages of BIXI, the different subscriptions available and the range of stations available in Greater Montreal.
Solution
Introducing BIXI Free Sundays, offering free trials, attractive rewards and exclusive events for customers, increasing engagement and interest in the service.
Offer a valet service at high-traffic stations during major events to facilitate bike drop-off for festival-goers.
Generate brand engagement by offering entertaining activities in Montreal parks.