Beefeater Pink
Beefeater Pink
Beefeater Pink
Beefeater Pink
SAQ Tour
SAQ Tour
SAQ Tour
SAQ Tour
Context
Beefeater, a world-renowned gin brand since 1820, wanted to design an innovative experiential marketing campaign to anchor itself in consumers' minds during Mother's Day. The objective was specifically to highlight Beefeater Pink, a spirit highly appreciated by women.
Context
Beefeater, a world-renowned gin brand since 1820, wanted to design an innovative experiential marketing campaign to anchor itself in consumers' minds during Mother's Day. The objective was specifically to highlight Beefeater Pink, a spirit highly appreciated by women.
Beefeater, a world-renowned gin brand since 1820, wanted to design an innovative experiential marketing campaign to anchor itself in consumers' minds during Mother's Day. The objective was specifically to highlight Beefeater Pink, a spirit highly appreciated by women.
Beefeater, a world-renowned gin brand since 1820, wanted to design an innovative experiential marketing campaign to anchor itself in consumers' minds during Mother's Day. The objective was specifically to highlight Beefeater Pink, a spirit highly appreciated by women.
Beefeater, a world-renowned gin brand since 1820, wanted to design an innovative experiential marketing campaign to anchor itself in consumers' minds during Mother's Day. The objective was specifically to highlight Beefeater Pink, a spirit highly appreciated by women.
Mandate
Come up with a creative and engaging marketing campaign specifically targeting women to promote Beefeater Pink in the run-up to Mother's Day.
Encourage customers to buy the product and provide them with an unforgettable brand experience.
Solution
Creation of an immersive experience in a captivating pink universe.
Transformation of a promotional area into a live art show, in front of SAQ stores, with the presence of a painter creating live works inspired by the color and spirit of Beefeater Pink.
Presentation of creative cocktail recipes featuring Beefeater Pink.
A special gift offered with the purchase of Beefeater Pink: a portable pink speaker. Listen to your favorite music while enjoying your Beefeater Pink cocktail, adding a touch of glamour to parties and gatherings.
+45%
+45%
+45%
+45%
Sales Increase
8
8
8
8
Participating SAQ Stores
250
250
250
250
Contest Participants
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Back to Projects
Mandate
Come up with a creative and engaging marketing campaign specifically targeting women to promote Beefeater Pink in the run-up to Mother's Day.
Encourage customers to buy the product and provide them with an unforgettable brand experience.
Solution
Creation of an immersive experience in a captivating pink universe.
Transformation of a promotional area into a live art show, in front of SAQ stores, with the presence of a painter creating live works inspired by the color and spirit of Beefeater Pink.
Presentation of creative cocktail recipes featuring Beefeater Pink.
A special gift offered with the purchase of Beefeater Pink: a portable pink speaker. Listen to your favorite music while enjoying your Beefeater Pink cocktail, adding a touch of glamour to parties and gatherings.