Arctic Power
Arctic Power
Arctic Power
Arctic Power
The Cold Water Expert
The Cold Water Expert
The Cold Water Expert
The Cold Water Expert
Context
Following the acquisition of the Arctic Power brand by the Lavo Group, a communications campaign was developed to demonstrate that the “cold water expert” positioning is still relevant today. Lavo's challenge now was to relaunch and stimulate sales in this highly competitive and fragmented category.
Context
Following the acquisition of the Arctic Power brand by the Lavo Group, a communications campaign was developed to demonstrate that the “cold water expert” positioning is still relevant today. Lavo's challenge now was to relaunch and stimulate sales in this highly competitive and fragmented category.
Following the acquisition of the Arctic Power brand by the Lavo Group, a communications campaign was developed to demonstrate that the “cold water expert” positioning is still relevant today. Lavo's challenge now was to relaunch and stimulate sales in this highly competitive and fragmented category.
Following the acquisition of the Arctic Power brand by the Lavo Group, a communications campaign was developed to demonstrate that the “cold water expert” positioning is still relevant today. Lavo's challenge now was to relaunch and stimulate sales in this highly competitive and fragmented category.
Following the acquisition of the Arctic Power brand by the Lavo Group, a communications campaign was developed to demonstrate that the “cold water expert” positioning is still relevant today. Lavo's challenge now was to relaunch and stimulate sales in this highly competitive and fragmented category.
Mandate
Promote the brand's positioning as the "cold water expert" in campaign content and visuals.
Specifically target the A45+ segment through platforms and content relevant to them.
Work closely with retailers to achieve attractive secondary displays featuring Arctic Power products.
Gather relevant consumer information to build a database and enable customer follow-ups and brand loyalty.
Solution
Develop a TV promotional campaign in collaboration with Radio Canada, and create large-scale point-of-sale initiatives to maximize the brand's impact and visibility.
Immerse consumers in nostalgia with an ad featuring the iconic Guy Richer, who starred in Arctic Power's first advertising campaign thirty years earlier.
Deploy a large-scale contest to win instant prizes or the grand prize of an Alaskan cruise.
Deploy a dynamic promotional squad, targeting selected merchants to deliver an unforgettable experience hosted by Guy Richer.
137 K
137 K
137 K
137 K
Contest Participants
20
20
20
20
Participating Stores
24 M
24 M
24 M
24 M
Media Impressions
Back to Projects
Back to Projects
Mandate
Promote the brand's positioning as the "cold water expert" in campaign content and visuals.
Specifically target the A45+ segment through platforms and content relevant to them.
Work closely with retailers to achieve attractive secondary displays featuring Arctic Power products.
Gather relevant consumer information to build a database and enable customer follow-ups and brand loyalty.
Solution
Develop a TV promotional campaign in collaboration with Radio Canada, and create large-scale point-of-sale initiatives to maximize the brand's impact and visibility.
Immerse consumers in nostalgia with an ad featuring the iconic Guy Richer, who starred in Arctic Power's first advertising campaign thirty years earlier.
Deploy a large-scale contest to win instant prizes or the grand prize of an Alaskan cruise.
Deploy a dynamic promotional squad, targeting selected merchants to deliver an unforgettable experience hosted by Guy Richer.