Amarula
Amarula
Amarula
Amarula
The Temporary Exhibit
The Temporary Exhibit
The Temporary Exhibit
The Temporary Exhibit
Context
Amarula, launched in September 1989 by the Southern Liqueur Company in South Africa, has its origins in a fruit consumed as a drink. Although Amarula is renowned in Quebec for its distinctive taste, its history remains little-known. We had a great opportunity to tell this story in a fun and entertaining way.
Context
Amarula, launched in September 1989 by the Southern Liqueur Company in South Africa, has its origins in a fruit consumed as a drink. Although Amarula is renowned in Quebec for its distinctive taste, its history remains little-known. We had a great opportunity to tell this story in a fun and entertaining way.
Amarula, launched in September 1989 by the Southern Liqueur Company in South Africa, has its origins in a fruit consumed as a drink. Although Amarula is renowned in Quebec for its distinctive taste, its history remains little-known. We had a great opportunity to tell this story in a fun and entertaining way.
Amarula, launched in September 1989 by the Southern Liqueur Company in South Africa, has its origins in a fruit consumed as a drink. Although Amarula is renowned in Quebec for its distinctive taste, its history remains little-known. We had a great opportunity to tell this story in a fun and entertaining way.
Amarula, launched in September 1989 by the Southern Liqueur Company in South Africa, has its origins in a fruit consumed as a drink. Although Amarula is renowned in Quebec for its distinctive taste, its history remains little-known. We had a great opportunity to tell this story in a fun and entertaining way.
Mandate
Inform consumers about the Amarula brand (the manufacturing process, harvesting, the legend...the choice of the elephant in the logo).
Have consumers taste the product.
Encourage purchase of the product.
Solution
Secure a suitable promotional footprint in high traffic shopping malls in close proximity to the SAQ location.
Present the brand and its history in the form of an exhibit including:
A virtual reality component / activity.
An exclusive installation by Montreal artist Laurence Vallières, of an elephant made from Amarula cardboard boxes.
Have consumers taste Amarula on ice or in an “Amarula Coco” cocktail, especially as the holiday season approaches and consumers are looking for ideas.
Let consumers know about the discounts and “Inspire” points offered at SAQ locations.
Promote the purchase bonus: reusable straws available at the kiosk upon presentation of proof of purchase.
7,855
7,855
7,855
7,855
Tastings
2
2
2
2
Shopping Malls
8
8
8
8
Activation Days
Back to Projects
Back to Projects
Mandate
Inform consumers about the Amarula brand (the manufacturing process, harvesting, the legend...the choice of the elephant in the logo).
Have consumers taste the product.
Encourage purchase of the product.
Solution
Secure a suitable promotional footprint in high traffic shopping malls in close proximity to the SAQ location.
Present the brand and its history in the form of an exhibit including:
A virtual reality component / activity.
An exclusive installation by Montreal artist Laurence Vallières, of an elephant made from Amarula cardboard boxes.
Have consumers taste Amarula on ice or in an “Amarula Coco” cocktail, especially as the holiday season approaches and consumers are looking for ideas.
Let consumers know about the discounts and “Inspire” points offered at SAQ locations.
Promote the purchase bonus: reusable straws available at the kiosk upon presentation of proof of purchase.