MOJ
MOJ
MOJ
MOJ
Alouettes
Alouettes
Alouettes
Alouettes
Context
Experience sports differently with Mise-o-jeu, the sports betting platform by Loto-Québec. It enables Quebecers to bet legally on various sporting events: hockey, soccer, basketball and many other sports. It offers different types of bets, such as single, combined and live bets.
Context
Experience sports differently with Mise-o-jeu, the sports betting platform by Loto-Québec. It enables Quebecers to bet legally on various sporting events: hockey, soccer, basketball and many other sports. It offers different types of bets, such as single, combined and live bets.
Experience sports differently with Mise-o-jeu, the sports betting platform by Loto-Québec. It enables Quebecers to bet legally on various sporting events: hockey, soccer, basketball and many other sports. It offers different types of bets, such as single, combined and live bets.
Experience sports differently with Mise-o-jeu, the sports betting platform by Loto-Québec. It enables Quebecers to bet legally on various sporting events: hockey, soccer, basketball and many other sports. It offers different types of bets, such as single, combined and live bets.
Experience sports differently with Mise-o-jeu, the sports betting platform by Loto-Québec. It enables Quebecers to bet legally on various sporting events: hockey, soccer, basketball and many other sports. It offers different types of bets, such as single, combined and live bets.
Mandate
Leverage the Mise-o-jeu (MOJ) sponsorship during Montreal Alouettes games.
Educate consumers about the use of the MOJ platform.
Create a unique experience related to the "Celebration cam" sponsorship, a camera available as part of the activation to film participants celebrating after an exceptional play.
Solution
Deploy a branded area allowing Fans to :
Learn more about the sports betting available via the MOJ platform.
Create a MOJ account directly (available via a QR code on site).
Place bets on site via a mobile sales kiosk, accepting several payment methods and offering the possibility of purchasing other types of lottery tickets.
Develop a unique MOJ activation based on the “Celebration cam” concept:
Interactive kiosk allowing fans to reproduce the “Celebration” of a star Alouettes player.
The participant's celebration is filmed and emailed to them in a personalized way.
At the participant's discretion, his or her video can be shared over the Internet.
10
10
10
10
Home Games
500
500
500
500
Game Participants
200,000
200,000
200,000
200,000
Spectators Reached During the 2024 Season
Back to Projects
Back to Projects
Mandate
Leverage the Mise-o-jeu (MOJ) sponsorship during Montreal Alouettes games.
Educate consumers about the use of the MOJ platform.
Create a unique experience related to the "Celebration cam" sponsorship, a camera available as part of the activation to film participants celebrating after an exceptional play.
Solution
Deploy a branded area allowing Fans to :
Learn more about the sports betting available via the MOJ platform.
Create a MOJ account directly (available via a QR code on site).
Place bets on site via a mobile sales kiosk, accepting several payment methods and offering the possibility of purchasing other types of lottery tickets.
Develop a unique MOJ activation based on the “Celebration cam” concept:
Interactive kiosk allowing fans to reproduce the “Celebration” of a star Alouettes player.
The participant's celebration is filmed and emailed to them in a personalized way.
At the participant's discretion, his or her video can be shared over the Internet.