Desjardins
Desjardins
Desjardins
Desjardins
Montreal Auto Show
Montreal Auto Show
Montreal Auto Show
Montreal Auto Show
Context
Since 2005, Desjardins has partnered with the Montreal International Auto Show as a Presenting Sponsor. For this occasion, Speed designed and deployed a concept designed to showcase the Desjardins brand and insurance products in the Montreal and Toronto markets.
Context
Since 2005, Desjardins has partnered with the Montreal International Auto Show as a Presenting Sponsor. For this occasion, Speed designed and deployed a concept designed to showcase the Desjardins brand and insurance products in the Montreal and Toronto markets.
Since 2005, Desjardins has partnered with the Montreal International Auto Show as a Presenting Sponsor. For this occasion, Speed designed and deployed a concept designed to showcase the Desjardins brand and insurance products in the Montreal and Toronto markets.
Since 2005, Desjardins has partnered with the Montreal International Auto Show as a Presenting Sponsor. For this occasion, Speed designed and deployed a concept designed to showcase the Desjardins brand and insurance products in the Montreal and Toronto markets.
Since 2005, Desjardins has partnered with the Montreal International Auto Show as a Presenting Sponsor. For this occasion, Speed designed and deployed a concept designed to showcase the Desjardins brand and insurance products in the Montreal and Toronto markets.
Mandate
Leverage Desjardins' title sponsorship.
Position Desjardins, throughout the brand activation, as a human and caring insurer by emphasizing reassurance and support.
Invite visitors to consult an on-site auto insurance agent to discover Desjardins' services and competitive rates.
Solution
Develop an interactive game to promote Desjardins' support for its policyholders, in line with the “reassurance” theme.
Produce a remote-controlled car circuit with obstacles and varying levels of difficulty.
Collect data via a contest with a $5,000 grand prize.
Create a welcoming, confidential area for personalized consultation.
374 K
374 K
374 K
374 K
Participants in 2024
10
10
10
10
Editions
5
5
5
5
Concepts Developed
Back to Projects
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Mandate
Leverage Desjardins' title sponsorship.
Position Desjardins, throughout the brand activation, as a human and caring insurer by emphasizing reassurance and support.
Invite visitors to consult an on-site auto insurance agent to discover Desjardins' services and competitive rates.
Solution
Develop an interactive game to promote Desjardins' support for its policyholders, in line with the “reassurance” theme.
Produce a remote-controlled car circuit with obstacles and varying levels of difficulty.
Collect data via a contest with a $5,000 grand prize.
Create a welcoming, confidential area for personalized consultation.