STM

Multiple activations


MANDATE

  • Improve the customer experience of STM riders.

  • Reinforce the sense of belonging felt by customers and motivate non-users to test the service.

SOLUTION

  • Field deployment of ambassadors in different locations near the STM network to meet passengers.

  • Offer customers and non-users a special moment so they associate the brand with a positive experience.

  • Highlight the STM's partnerships with incentives putting forward the key attributes of public transit.

MARKET

Montreal

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