STL

The 2018 "STL Express" Tour


MANDATE

  • Encourage motorists to try out STL services when traveling.

  • Make the STL the first choice for Laval's major events.


SOLUTION

  • Deployment of a tour of several flagship events in Laval, including a promotional area, an interactive quiz and a contest.

  • Quiz: A game hosted by the "driver" of an STL bus was offered to festival-goers. The winners were given promotional items bearing the STL brand and free transit tickets.

  • Contest: All participants and spectators were invited to enter the contest "From your home to the Laval Rocket". They had a chance to win tickets to the Laval Rocket, as well as VIP transportation on an STL bus.


MARKET

Laval

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