Encourage motorists to try out STL services when traveling.
Make the STL the first choice for Laval's major events.
Deployment of a tour of several flagship events in Laval, including a promotional area, an interactive quiz and a contest.
Quiz: A game hosted by the "driver" of an STL bus was offered to festival-goers. The winners were given promotional items bearing the STL brand and free transit tickets.
Contest: All participants and spectators were invited to enter the contest "From your home to the Laval Rocket". They had a chance to win tickets to the Laval Rocket, as well as VIP transportation on an STL bus.