For the BBQ chicken chain Rôtisseries St-Hubert, promote the delivery and drive-through services tied into the themes of the speed and efficiency of automotive racing.
Spotlight on the new collaboration between St-Hubert and famous auto racing driver Alexandre Tagliani.
Concept and production of two web spots, in hidden camera mode, emphasizing the two key services.
Creation of a microsite featuring clips and a contest entry form to encourage viewing. The promotional efforts were designed to guide all consumers to this microsite.
Development of a launch strategy during the Salon Auto Sport de Québec, as well as deployment on different media and digital platforms.
Province of Quebec