SOBEYS

Multiple activations


Mandate

Mobilize existing customers and drive traffic across the various Sobeys banners (IGA, Rachelle Bery, Marche Tradition).

Emphasize promotional programs targeting specific groups (students, train users, Air Miles card holders, etc).

Solution

Using different themes, deploy teams (ambassadors) in and around targeted stores to communicate and distribute promotional offers.

Market

Province of Quebec

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