Goodfood

Multiple activations


Mandate

Present the Goodfood service by introducing the consumer to the online platform through various incentives.

Increase brand awareness and highlight the benefits of using ready-to-cook meals.

Solution

Field deployment of ambassadors for the distribution of promotional offers during rush hour and in high traffic areas, including targeted events (Ottawa Senators' games and Lolë White Tour).

IPads used on site for customer signups and data collection via contest.

Market

Montréal, Ottawa & Toronto

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