LA PARISIENNE

Eco-Vaiselle Bicycle


MANDATE

The La Parisienne brand became environmentally responsible and invited Quebecers to do the same. The brand chose summer picnic season to encourage the public to reduce the environmental footprint made by disposable dishware.

SOLUTION

The squad toured Montreal parks on a branded Eco-Vaisselle bicycle, lending out reusable dishes and cleaning them with La Parisienne dish soap.

Filmed and posted to social media, the offensive included a contest in which a winner would receive a home visit from the Eco-Vaisselle team with dishes, utensils and catered snacks.

MARKET

Montréal

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