Promote Jif's arrival in Canada by integrating brand activations and in-store tasting into a nationally recognized campaign. Encourage the direct purchase of the product by tasting the product and build a reputation around the attributes of peanut butter.
Deployment of a national experiential campaign including activations in stores (tasting, stunt and purchase incentive). A summer portion of this campaign has been deployed in major Canadian markets. Jif were thus present in a multitude of major outdoor events.
Canada; mainly Montréal, Toronto, Edmonton, Vancouver.