IÖGO MOMENT

“This Could Be Your Moment” tour


MANDATE

Develop an experiential marketing campaign to raise awareness of the iögo Moment brand, obtain in-store visibility, and increase sales.

SOLUTION

Media creativity radio campaign to win a seat in the iögo Moment bus and experience moments of pure joy:

  • In-store activities: games, contests and tasting
  • Presence on social media: invitations and live coverage of events
  • Public relations campaign: bloggers, nutrition columnists, media, etc.

MARKET

Province de Québec

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