HERTEL

Because life starts after cleaning


MANDATE

Stimulate initial and repeat purchases of Hertel products during the spring cleaning period.

SOLUTION

In-store surprise visits with actress Mélanie Maynard to allow consumers to instantly win one of 22 trips down south for two people. The awarding of the prizes was recorded and broadcasted on TVA.

Contest on neck labels allowed entrants to win additional trips and other secondary prizes.

MARKET

Province of Quebec

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