V TÉLÉ

V winter village


MANDATE

Stage an activation at the “V winter village” in the Olympic Park as part of special events or show launches.

The objective of the activation is to promote a chosen show to visitors at the V village, giving them an experience in line with the show’s theme.

SOLUTION

The strategy is to bring each show to life outside the confines of the TV itself, with special emphasis on the sponsorship of the V winter village.

In an atmosphere with music and lively interactions, participants are prompted to sign up for contests, take part in entertaining activities and meet the channel’s well-known personalities.

MARKET

Montreal

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