Couche-Tard

2018 Tour


Mandate

  • Sloche : Inform consumers about the Couche-Tard Sloche being sold exclusively at La Ronde and encourage young people to create social media content, leading to increased sales.
     
  • Coffee Tour : Create an experience around Couche-Tard's new pastries and coffee outside of the stores. Invite people to taste and try our new products.

Solution

  • Sloche : Creation of a promotional area at La Ronde including an interactive game to win coupons redeemable at the store, as well as a video creation area.
     
  • Coffee Tour : Development of two tours (Food Truck and in stores), to reach the target at occasional events and in daily life. Free coffee and pastries were offered along with a store-redeemable coupon.

Market

Greater Montreal area

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