St-HUBERT

BBQ à l'année


MANDATE

Introduce the chosen target market (18-34 age group) to the new range of grilled products throughout the greater Montreal area. Drive product trials and help grow the notoriety of St-Hubert’s retail products.

SOLUTION

A tour of grocery stores in a food truck, a “stunt” in downtown Montreal, an online contest and a multi-pronged social media campaign.

MARKET

Montreal and area

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