NIVEA

Pop-Up Store : Nivea Haus


MANDATE

Position NIVEA as the leader in its category: 100 years of credibility and the world’s leading name in skincare.

Create a “talk of the town” event in the city of Toronto to generate interest and an emotional bond with the brand and its products.

SOLUTION

Install a pop-up store on a busy Toronto street to allow consumers to experience the brand for a one-month period.

MARKET

Toronto

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