BIXI

Manuvie


MANDATE

Further develop the BIXI image: from mode of transportation to the creation of opportunities. Make it “top of mind” for people who want to get around the city. Eliminate obstacles to trials by consumers.

SOLUTION

Create free BIXI Sundays with a contest, giveaways, and special activities for users. Summer presence of Manulife valets during major events, at special BIXI activities and at heavy-traffic stations.

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