ARCTIC POWER

Alaska


MANDATE

Drive product sales by stimulating consumer interest in the Arctic Power brand. Encourage trials and repeat purchases by emphasizing the product’s features as a mainstay in Quebec households for many years.

SOLUTION

Rollout a turnkey promotional campaign combining mass media presence, high-visibility activities at points of sale, and involvement of retailers to drive significant sales growth of Arctic Power products.

Capitalizing on a nostalgia trend, this campaign was executed using the same spokesman as 30 years ago, Guy Richer, with the foremost media vehicle being the TV show Les Enfants de la télé.

Market

Quebec

<
>